Psychology of Persuasion for Fundraising
Social psychology has extensively studied the principles of persuasion, including reciprocity, consistency, consensus, authority, liking, and scarcity, and how they can be used to influence people in a variety of fields, from sales to politics. In this workshop, Dr. Salinas Fleitman will explain how to ethically use the six general principles of persuasion to maximize the fundraising results of your organization.